Board of Directors

Rita Cox

President

Rita is a breast cancer survivor who joined the Board of Directors in 2014 after utilizing the To Life! support programs during and after her treatment.  She often speaks on the importance of providing a “safe place” for those facing breast cancer.

Prior to starting her own marketing firm, Cox Marketing Solutions, Rita served as the SVP of Marketing and External Affairs at Saratoga Casino Hotel. Rita also has an extensive resume in the not-for-profit and volunteer world, having been Director of Development at Special Olympics NY and serving on volunteer committees and boards for Saratoga Hospital Foundation and Ronald McDonald House.  In addition to her work at To Life!, Rita is a SCORE mentor, providing guidance to start-up businesses.

In her spare time, Rita can be found playing with her granddaughter, in her gardens, or at a concert.  She lives with her family in Clifton Park, NY.

Kathleen Godfrey

Treasurer

Kathleen Godfrey joined the To Life! Board of Directors in December 2022. Kathleen has committed herself personally and professionally to supporting and advocating for others. Kathleen is the President and CEO of Godfrey Financial, a fiduciary financial services firm specializing in strategic financial planning, investments and estate planning. Her community volunteer commitments include Rotary Club of Albany, Habitat for Humanity, Girl Scouts of Northeastern NY, St. Anne Institute, Upper Hudson Planned Parenthood, and Women Presidents Organization. She served as the Past National President for the Women in Insurance & Financial Services.

Kathleen earned her BA and MBA from SUNY-Albany. She is a breast cancer survivor, and a long time resident of the Capital Region, where she raised her family.

Barbara MacDowell

Secretary, RN

Barbara joined the Board of Directors in 2015.  She is an Oncology Nurse with 40 years of experience in the clinical and administrative Oncology arena and amongst the first group in the country to hold the designation as an Oncology Certified Nurse (OCN). She has held the positions of Administrator for the Division of Hematology at Albany Medical Center, Administrator of the Bone Marrow Transplant Program (Cancer Center of Albany Medical Center). Barbara recently retired from her position as the Administrator for the Clinical Research Program for the Interventional Radiology Department for Community Care Physicians at Albany Med.

Barbara has served on the Board of Trustees for the Leukemia and Lymphoma Society (LLS) and is currently on the Board of Advisors for the American Cancer Society and involved in many fundraising ventures. She has successfully facilitated a Family Support Group for the LLS for an excess of 25 years. Since joining To Life!, she has co-chaired the Pink Ball with Rita Cox for several years and most recently partnered with Maureen DeRosa on the Pink Ball initiative. She has taken an avid interest in the needs, challenges, and support of those affected directly and indirectly with breast cancer, having family members and many friends affected with this disease.

Barbara lives in Delmar with her husband, Dr. Richard MacDowell where they are sufficiently busy with 4 children and 5 grandchildren.

Mara Ginsberg, Esq.

Founder, Immediate Past President, Chair, Scientific and Education Advisory Council

Mara Ginsberg is a breast cancer survivor and a recently retired attorney. She founded To Life! in 1998 and has provided strategic guidance and advocacy for those dealing with breast cancer. To Life!’s programs and services enable people to become well-educated health care consumers and to partner with their physicians and health care providers. Mara lives in Saratoga Springs, NY with her husband.

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Mary Bowen

RN

Mary joined the To Life! Board of Directors in 2019, continuing a long career in nursing and breast care. Mary has been an oncology nurse for 15 years, moving into breast care 10 years ago. She earned her Master's Degree in Nursing in 2015. She designed and piloted the Nurse Navigation Program at St. Peter's Breast Center, which seeks to lead newly diagnosed individuals through their treatment and into survivorship, helping them navigate the complex landscape of health care. 

She became involved in To Life! as a volunteer with the Support Group Program. She was awarded the "You're An Angel Award" at the 2013 A Toast To Life! event for her commitment to improving the lives of those facing a breast cancer diagnosis in the Capital Region. She lives in Albany with her husband and high school sweetheart, William. She enjoys traveling, exercising, and spending time with her adult children and grandchildren, all of whom live locally. 

Douglas Conklin, Ph.D.

Douglas Conklin, Ph.D. is the Director of the Cancer Research Center at UAlbany. Dr. Conklin has dedicated his career to the field of cancer research. He moved to the Capital District in 2003. As an associate professor with UAlbany, he regularly teaches courses in genomics, cancer, RNA therapies and biochemistry. He maintains an active lab at the Cancer Research Center. Conklin’s research is focused on the identification and study of druggable targets for breast cancer and other types of cancer. His group uses an RNA-based technology that revolutionized genetic studies in mouse and human cells to identify critical weaknesses of cancer cells.

In addition to his research and teaching, Conklin is active with the American Cancer Society. He serves on the New York State Health Research Science Board, having been the chair since 2013. Dr. Conklin has often been a presenter at To Life! educational programs, exposing all to current research developments related to breast cancer. He joined the board in 2024.

Kevin Dubner

Kevin joined the Board of Directors in 2012.  He currently serves as a Financial Advisor in the Albany office of Steward Partners. For over 30 years, he has guided investors toward pursuing their personal and financial goals while providing sound advice and superior service to each and every client.

In addition to his work with To Life!, Kevin sits on the board of directors for Albany Center Gallery, serving as president since in 2018. Kevin volunteers his time and expertise in fundraising for numerous local charitable organizations. In 2007, Kevin was the recipient of the “You’re an Angel” award from To Life! for building the event management software program used by To Life! for many years. Kevin has shared his expertise with other local non-profit organizations including;  The Crohn’s & Colitis Foundation of America of Northeastern New York, The Center for Community Justice, and Albany Center Gallery. Kevin lends his expertise in finance to the To Life! organization. “It’s extremely rewarding to know you’re helping these great organizations make a difference in the community. It’s one of the best things I do.”

Kevin studied at the University at Albany with a double concentration in accounting and economics and worked as an accountant before entering the investment business. Kevin holds his FINRA Series 7, and 63, as well as his State of New York Life & Health Insurance License and a CLTC (Certified in Long-Term Care) designation. He specializes in retirement planning, mutual funds, equities, and tax-free and taxable bonds.

Kevin joined the Board of Albany Center Gallery (a non-profit art space in downtown Albany dedicated to exhibiting skillful contemporary art from artists of the Mohawk Hudson region, and building a strong, knowledgeable audience for the visual arts) in 2014 and was elected Vice-President of that Board in 2015.

Originally from Brooklyn, Kevin made the Capital Region his home upon completion of college. In his spare time, he enjoys sports, travel, actively keeping up-to-date with his computer knowledge, wine tastings, and spending time with family and friends. Kevin and his wife, Cindi, currently reside in Selkirk, New York.

Steven Lerner

Steven joined the Board of Directors in 2017.  He is an Associate Real Estate Broker with Vanguard-Fine, LLC where he has been since early 2008. He is responsible for the development of commercial brokerage activity, focusing on retail, office, and light industrial leasing and sales.

Steven has been a recognized and respected professional in the real estate and mortgage banking industries since he joined Roberts Real Estate in 1983. He quickly moved on to multi-family and commercial property sales and held several management positions until moving on to mortgage originations at National Savings Bank followed by Commercial Business Development at Cohoes Savings.

In 2001 Steven co-founded the First Rate Funding Corporation where, as Executive Vice President, he built a staff of over 20 people, with offices in Albany and Saratoga.

Steven has served on several boards and committees with organizations such as the Center for Disability Services, the Albany Jewish Community Center, and Congregation Beth Emeth. He was appointed to the Albany Convention Center Authority by County Executive Dan McCoy in September 2012 and was elected Treasurer in January 2014. In addition, he is a member of the Knights of Pythias Brotherhood, Albany Lodge #540.

Steven resides in Albany with his wife Nancy. They have three children, daughter, Jennifer and son in Law Jason Siegal who reside in Hartford, CT, and son Matthew who resides in New York City.  Steven and Nancy are strong advocates for breast cancer support and have been active volunteers with To Life! for many years.

Jennifer Massey, SPHR, SHRM SCP, EA-CS^TM 

With over 30 years of executive experience, Jennifer is an entrepreneur, innovator, and strategic visionary. Jennifer’s genuine passion for helping others, along with grit, perseverance, and knowledge, has given her company, Integra HR, LLC, an impressive trajectory of expansion and growth. Jennifer received her Business Management degree from the Rochester Institute of Technology and is passionate about learning. Jennifer holds multiple HR certifications, is a certified Employee Assistance Coaching Specialist, is a certified facilitator of Everything DiSC®, The Five Behaviors®, other DiSC® offerings, and is also certified in Mental Health First Aid.

During her career, Jennifer spent over a decade working in human services, where she reconnected with her true purpose of serving her community. Since starting Integra, Jennifer formed the company’s Give Back & Impact program, which has benefited numerous agencies and schools serving our most vulnerable populations. Lastly, Jennifer has served on numerous boards and committees and was an elected Board of Education member.

Jennifer lives in North Greenbush with her husband, Steven, and is the proud mother of two beautiful daughters, Allie and Olivia. Having lost her 38-year-old sister to breast cancer, Jennifer has focused on education and support for those “thriving” with breast cancer and those indirectly impacted by the disease.

Holly Michaelson 

Holly joined the Board of Directors in 2019. She is the Principal Client Strategy Partner at Funraisin, a technology platform used by leading nonprofit organizations around the world to power online peer-to-peer and DIY fundraising. Before joining Funraisin, Holly spent more than two decades advancing the mission to cure Type 1 Diabetes through national fundraising and operations roles at JDRF (now Breakthrough T1D). First, she led the national Signature Events program and later directed the organization’s digital transformation and fundraising operations. She also consulted for a top peer-to-peer digital marketing agency, partnering with nationally known nonprofits to shape strategy for walks, DIY programs, endurance events, and rides. A strategic leader and team builder, Holly specializes in leveraging data and insight to create high-impact fundraising strategies and operationalizing plans to drive results. She has helped guide some of the most recognizable peer-to-peer fundraising events in North America.

Holly previously served as President of Women in Development NENY (WID-NENY) and as the Co-Chair for the New York State Advisory Board of the Lung Cancer Alliance (now GO2 for Lung Cancer). She was also a 10-year volunteer for the Albany Chefs' Food & Wine Festival: Wine & Dine for the Arts, supporting the region’s arts community.

An avid paper crafter, Holly enjoys teaching others how to make handmade cards. She lives in Delmar, NY, with her husband, Jeff.

Monica Minor

Monica Minor is a breast cancer survivor who joined the board of To Life in 2024. Before joining the board, she was on the board of another organization devoted to serving breast cancer survivors. She also serves on the Board of Directors for the Pearls of the Capital District, an organization serving college-bound young women. Service and Advocacy are core values that drive much of her efforts.

She holds a BS in Psychology and an MS Ed in Education and has spent the better part of her career working in Higher Education or Non-Profit mission-driven organizations. She is currently the Director of Student Affairs at Albany Medical College.

Originally from Maryland, she moved here for graduate school, met her husband, and built a life for herself, her husband, and two nearly perfect adult children. In her spare time, she enjoys reading, fine dining, and fitness.

Tara O’Keefe

Tara is a breast cancer survivor who joined the board of Directors in 2025. She was honored at the Siena Annual Pink Zone Game in 2022.

Professionally, she has been employed for the past 10 years at the NYS Office of Mental Health Forensic Department. She is a liaison for treatment teams and NYS Parole that oversee the most dangerous sex offenders across the state who have been released from facilities and NYS prisons. Before working for NYS, Tara worked for Albany County Department of Mental Health as the Housing Coordinator, overseeing over 800 units of housing for severely mentally ill adults.

Tara is a former soccer coach at the local travel clubs, premier clubs, high school, and collegiate levels. She currently serves as a soccer referee for the Capital District Youth Soccer League.

Tara lives in Latham with her lifetime partner of 13 years, Sheryl, and their 9-year-old Golden Retriever, Samson. Tara and Sheryl love traveling, spending time with Sheryl’s adult children (Elizabeth and Stephen), and rooting for their beloved Miami Dolphins.